The internet’s Web Pro News published an insider record written by their own Jason Lee Miller on Friday September 1, 2006. The record entitled “My Space Drives More Traffic than Msn” noted that the newest top generic keyword searches in America are, lingerie, sex toys, Halloween costumes, auto parts, textbooks, shoes, furniture, cell phones, checks, and flowers. What does this say about what America is reasoning about?
Keyword popularity lists convert by the day and in some cases by the hour depending how exact you want to be. But sitting alone in excellent unfettered privacy tapping away on their keyboards Americans are unwittingly giving away their state of mind to hunt machine statisticians. Keyword reports say more about the American state of mind than any uncomplicated response elicited from the mean Joe on the road by some news reporter.
Keywords are monitored largely to scrutinize the buying habits of the American social but far more than that is certainly ascertained. America’s morals, attitude and preoccupations are all certainly garnered from keywords lists. Changes and swings in all of these areas can also be certainly rendered and analyzed.
An example of how keywords show the American state of mind comes from the reports gathered right after the tragedy of 9/11. For the first time in over a decade the word “sex” dropped from the number one spot on the keyword popularity lists. Words pertaining to church, God, spirituality, politics, free time and government went on the rise. Moderately and steadily these hunt terms began to erode and things are pretty much back to pre 9/11 type keyword searches.
As a writer I was amazed by what I found under some relatively well known writers forums, given out as good advice. Espoused was the idea that if you looked up the most popular keywords and only wrote articles around those at the top of the list you couldn’t fail. Here is a idea that is both true and false all at the same time. It is true that articles based on popular keywords will get more attention and that’s a win. But even with all that attention if a writer has failed to elucidate, characterize or illuminate that for which he is called or driven to write about, he or she has truly failed. This of policy is only one of a million ways for person to achieve perfect success at the same time they have miserably failed. Failure to consideration the failure is clouded by success. The success is commonly clouded by some secondary cause having slight to do with writing. commonly that is one of the big three, money, fame or fortune.
Ok, if you’re selling a stock on E-Bay or a website you do have to write an absorbing and alluring record of that item. If you’re promoting a enterprise venture you must enlarge it as highly profitable. Heck, if you are only selling hotdogs you must make them sound like the tastiest most pungent piggy palatability the world has ever bitten into. The only real disagreement between what you say about hot dogs and how you tell a story, record an event or make a point is that one is an advertisement the other is a piece of journalism. Maybe it would be great to say that writing for enterprise is miles apart from the enterprise of writing.
Keywords may truly reflect America’s state of mind and thus the whole state of the union but who is noticing that? Sadly it is not those punching their keywords off to query the hunt engines. As a preacher of the whole gospel, message I could hardly refrain from reasoning of some word from the Saviour that might address this mountain of often very foul and self indulgent verbiage floating around in the American psyche. It was not hard to come up with a few very pointed passages that address this deepening malady. I suppose some words in the following passages might even come up in a keyword hunt somewhere…here’s hoping.
And my speech and my preaching was not with enticing words of man’s wisdom, but in demonstration of the Spirit and of power: 1 Corinthians 2:4
For by thy words thou shalt be justified, and by thy words thou shalt be condemned. Matthew 12:37